Home for christmasThe Tekla holiday brief was manifold: tell a strong brand story, make sure it does numbers online, speak to Tekla’s new Marylebone store, create commercial interest, drive seasonal relevancy, and translate it all into physical activations.
This was met with A Dog Called Texas, an animated short that took Tekla’s own pet on an adventure through his new London home.
Following the campaign launch, Texas took over Tekla’s digital gift shop, popped up in scale models in store window displays and even became the hero of a colouring-in book.
Creative concept
Storyboarding
Copywriting
Stakeholder management
Creative direction
Post-production feedback
Project management
