Senior copywriter
May 22-present
In my current role, I own all written communications and work closely with the creative, product and marketing teams to conceptualise and bring campaigns to life. Responsibilities include:
Defining strategic messaging for cross-channel use.
Working with the Creative Director to shape creative output across campaigns, product launches and brand initiatives.
Establishing and working in line with Tekla’s verbal identity.
Presenting concepts to the Creative Director and wider company.
Mentoring junior team members across departments.
Reviewing all creative output to ensure high, brand-aligned standards are met.
Briefing, directing and managing external creative vendors, including agencies, videographers and photographers.
Supporting the wider company with ad hoc copywriting and proofreading.
Working closely with stakeholders to translate business requirements into creative work.
Managing competing priorities across multiple internal teams, balancing creative ambition with deadlines and budgets.
Contributing to the development of internal processes and ways of working.
Freelance copywriter
Nov 19-May 22
Developed concepts and delivered multi-channel communications for various brands and advertising agencies. Worked with insights from data and interviews with industry leaders to produce impactful content. Provided copy in line with various brand identities.
Freelance journalist
May 18-May 22
Contributed to magazines' digital and print publications on a freelance basis.
Managing editor
Feb-Nov 20
Researched and developed stories. Briefed and edited a team of contributors in line with brand identity. Managed the editorial calendar. Worked closely with key partners to deliver original branded content. Parental leave cover.
Digital content manager
May 18-Jan 19
Managed the digital content calendar. Responsible for social media content creation and analytics. Worked closely with affiliates on branded digital campaigns. Translated high-concept editorials for digital usage.