Comfort all senses
When Tekla introduced scented candles, it did so to a crowded market.
It brought renowned ceramic artist Sara Flynn on board to shape the vessels, lending the collection credibility, but we knew the campaign needed to be special.
I worked closely with Flynn, building a rapport over a period of a year which flourished into a short documentary of her process, captivating storytelling around the collection, and even a conversation hosted in-store to celebrate the launch.
Creative concept
Interviewing
Storyboarding
Creative direction
Post-production feedback
Copywriting
